P u r e S o u l   I n f r a
Leadership Team
Puneet Anand
Founder & Managing Director - PureSoul Infra Pvt. Ltd.

Puneet Anand is a visionary entrepreneur and transformation catalyst, leading *PureSoul Infra* with a bold vision to create spiritually rooted, future-forward real estate destinations across India.

With a dynamic career spanning *Aviation, International Trade, Education, and Real Estate, Puneet has held leadership roles with industry giants including **DLF, Adani, Hero Group, Jet Airways, and **AOA Worldwide*. His cross-sectoral experience brings unmatched strategic depth and executional agility to every venture he undertakes.

Puneet rose to national prominence as the *1st Runner-Up on Zee TV’s Business Baazigar, where his **strategic thinking and ability to solve complex challenges under pressure* earned him national recognition and industry-wide respect. A natural connector and business builder, he has forged impactful alliances and consistently driven scalable growth through clear vision and structured execution.

An *MBA* by qualification, Puneet has further sharpened his leadership through executive programs at *IIM Ahmedabad, Emeritus Singapore, and **NorthStar*. His leadership style blends academic insight with on-ground intuition—transforming underperforming ventures into high-growth platforms through focused strategy, disciplined systems, and hands-on leadership.

At *PureSoul Infra, Puneet champions a spiritually aligned development model—crafting plotted communities in India’s most sacred geographies including **Salasar, Ayodhya, and **Vrindavan. His mission reflects a deep commitment to *dharma-led development, where real estate becomes a vehicle for *cultural revival, community upliftment, and long-term value creation*.

With a sharp growth mindset and purpose-driven leadership, Puneet is building PureSoul Infra into a movement—where commerce meets consciousness, and real estate becomes a force for good.

Leadership Team
Hitesh Taneja
Co-Founder & Managing Partner, PureSoul Infra

With nearly two decades of experience across India’s high-growth real estate sector, Hitesh Taneja has led marquee developments and high-impact sales strategies with some of the industry’s most respected names.

He began his journey with *Emaar MGF, contributing to multiple major project launches and establishing strong channel partner networks. He later played a key role in delivering **Diplomatic Greens* and *Emerald Bay* at *Puri Constructions, setting benchmarks on the Dwarka Expressway. At **Hero Realty*, Hitesh headed Sales strategy, driving performance across regions and ensuring successful new launches.

As Co-Founder of *PureSoul Infra, he now leads spiritually inspired, infrastructure-synergised developments across India's most revered cities—Salasar, **Ayodhya, and **Vrindavan*.

His expertise spans *sales strategy, expansion planning, investor relations, and emerging corridor development*—anchored in a research-driven approach that aligns with India’s religious tourism and infrastructure boom.

Leadership Team
Atul Oberoi
Co-Founder & Director - Business Diligence & Process Excellence, PureSoul Infra

With over 40 years of experience—*including three decades at DLF Ltd.*—Atul Oberoi is a seasoned real estate professional renowned for his operational integrity, high-value client handling, and process-driven approach to real estate excellence.

At DLF, he was instrumental in managing relationships with *HNI clients* and streamlining core functions across *flagship projects in NCR*, establishing best practices in bookings, documentation, and transaction due diligence. His focus on structured systems brought discipline, transparency, and consistency to high-value real estate transactions.

At *PureSoul Infra, Atul leads **business diligence and compliance, embedding trust, clarity, and professionalism across all operational touchpoints. His experience ensures that every customer journey is anchored in verified processes and ethical standards—reinforcing the company’s commitment to **spiritually inspired, transparent development*.

A firm believer in karma yog and dharmic conduct, Atul brings a values-based lens to his leadership—ensuring that PureSoul’s growth is not only efficient, but also principled and purpose-driven.

Leadership Team
Urvashi Yadav
Co-Founder & Director - Customer Relationship Management, PureSoul Infra

With over 20 years of experience in building high-performing customer service ecosystems, Urvashi Yadav anchors the end-to-end customer experience at PureSoul Infra—ensuring every client journey is seamless, responsive, and relationship-driven.

She has led customer operations across industries, specialising in CRM and ERP implementation, cross-functional team management, and designing service frameworks that improve retention and lifetime value.

An Women Icon award-winning professional—Urvashi combines process innovation with a strong customer-first ethos. Her Six Sigma (White Belt) certification and an MBA in Operations from IMT Ghaziabad reflect her commitment to continuous improvement and operational rigour.

At *PureSoul Infra, she leads a spiritually inspired customer experience philosophy rooted in *“Atithi Devo Bhava”—treating every client as a revered guest. Her approach blends empathy, trust, and seva bhav (spirit of service), ensuring that each interaction goes beyond transactional service to become a relationship of care, respect, and lasting spiritual connection. In alignment with the company’s vision, she helps create not just satisfied customers, but fulfilled stakeholders in a purpose-driven journey.

Leadership Team
Dr. Dharmesh Shah
Strategic Advisor & Industry Thought Leader

Dr. Dharmesh Shah is a visionary leader with over two decades of leadership experience across India’s top corporates and real estate giants. With a unique blend of *academic distinction, **strategic foresight, and **transformational leadership*, he has consistently driven value across complex, high-growth environments.

An *Honorary Doctorate in Real Estate Management* from the *European International University, Paris, along with degrees in **Engineering (VJTI)* and *MBA in Marketing (ICFAI), form the foundation of his sharp analytical and business acumen. Further certified in leadership from **Harvard University*, Dr. Shah has guided large-scale teams and P\&Ls with clarity, resilience, and vision.

His 24-year career includes CXO and senior leadership roles at *Hero Realty (CEO), Adani, HDFC Bank, Lodha, ICICI Prudential, and **Puravankara*—where he consistently led high-performance turnarounds, expansion strategies, and organisational transformation.

Recognised as the *Innovative Real Estate Entrepreneur of the Year (Realty Plus, 2023)* and *Transformational CEO of the Year (CMO Asia, 2023), Dr. Shah is also celebrated as one of **India’s Greatest Leaders (Asia One Magazine)* and featured in *CEO Insight Magazine* for his inspiring leadership. He also holds a *Guinness World Record Participation Certificate* for his involvement in the world’s largest Diya initiative—reflecting his passion for community-led, culturally significant impact.

As a strategic advisor and guiding voice for emerging real estate enterprises, Dr. Shah brings a rare fusion of financial expertise, institutional experience, and purpose-driven leadership—fueling missions that are grounded not only in growth, but also in *values, culture, and national resurgence*.

Leadership Team
Dr. Ashish Kaul
Strategic Advisor – Brand, Culture & Advocacy

Dr. Ashish Kaul is a transformational leader, media visionary, and public intellectual with over three decades of experience across *media, brand strategy, public policy, and cultural research*. A post-doctoral researcher and recipient of multiple national honors, he brings unmatched depth to PureSoul Infra’s brand philosophy, storytelling, and socio-cultural advocacy.

His best selling books include Didda The Warrior Queen of Kashmir that was released by the megastar Amitabh Bachchan, StreeDesh -The forgotten legendary women of Kashmir published as a Reserch Monograph ( the first ever government approved Research on the forgotten legendary women of kashmir spread over 10 thousand years of history) released by Ministry of Culture & Minister for External affairs and published by Indira Gandhi Centre for the Arts, Refugee Camp released by the I&B Minister, RakhtGulab released by HRD Minister, 1967 Parmeshwari Agitation of Kashmir released by former Railway Minister & Parliamentarian Suresh Prabhu.

He has held senior leadership roles as *Group President at Zee Network & Essel Group, **CEO at News 24 & BAG Network, **Business Head at Hinduja Group and Bajaj, and **CMO at Hero Realty. His strategic guidance has shaped landmark brands including **Dish TV, Zee Sports, Zee News, DNA Newspaper, the **Indian Cricket League (ICL), and **Fun Republic*.

A *best-selling author, Dr. Kaul has published acclaimed works such as *Didda: The Warrior Queen of Kashmir, Refugee Camp, RakhtGulab, and StreeDesh—India’s first government-approved research monograph on the forgotten women of Kashmir. His books have been launched by national icons and Union Ministers, reflecting his stature as both a historian and cultural commentator.

A *Guinness World Record* holder and *Senior Fellow (Ministry of Culture), he is also a respected columnist, with articles featured in **Fortune Magazine, India Today, Financial Express, Hindustan Times, and **Dainik Bhaskar*, among others.

Dr. Kaul holds a *PhD, an **MBA, a Master’s in Sociology, and advanced certifications in Advertising and Hospitality. His contribution to national discourse has earned him commendations from the **Hon’ble Prime Minister of India* and the *Governor of Maharashtra, along with awards such as *Man of Excellence, Responsible Business Leader, and National Education Brilliance Award.

At *PureSoul Infra, Dr. Kaul serves as a strategic guide—shaping **brand identity, cultural positioning, and content rooted in civilisational values*, helping ensure the company’s projects resonate with both spiritual depth and national relevance.